We took a category leader and turned them into a cultural icon – by weaponizing their legacy, and sending a rallying cry to all those who refuse to accept the growing culture of desposibility.
We reshaped Stihl's point of view, leaning into the authentic and gritty core of the Americans who proudly Run Stihl equipment.
Credits
Agency: The Martin Agency GCD: Mike Kelley ACD/CW: Chase Zreet CW: Faith Canipe AD: Bailey Wood Director: Kacper Larski
