How do you champion everyday comebacks in a fun, unexpected and uniquely Icy Hot way? You ask a different question: "What goes on inside of an Icy Hot bottle?"
Here's a closer look at the Ice & Hot warriors who's purpose in life is sacrificing themselves to beat the pain out of your body.
Credits
Agency: The Martin Agency CD: Graham Davis ACD/CW: Chase Zreet Director: Keith Schofield
