Bud Light gave us a grilling brief, so we made a grill. Introducing the Bud Light Traegerator. A fully-loaded meat machine equipped with off-road tires, bluetooth speakers, and a built in kegerator.
We dropped the content on social, giving football fans the chance to enter for a Bud Light Traegerator-sponsored tailgate on their home turf. From there, the Traegerator toured tailgates across the country, popping up with NFL fans everywhere.
Here's some hard proof that we made a real grill, that pours real beer.
Credits
Agency: The Martin Agency GCD: Mike Kelley ACD/CW: Chase Zreet Director: Danny Corey
